Categories
Uncategorized

Bias and race

I’ve been following the online conversations about race (particularly in the US) via AJ+ on facebook. This morning I saw this video shared by AJ+ about a white guy opening up about his prejudice and asking for advice on how to get over it.

Now the other day I was going through the train station and saw this ad from Calvin Klein;

calvin klein ad, group of mostly black guys all in demin

It was placed slightly above my eye level it almost felt like they were looking down at me and I actually felt a little intimidated/scared by this group of people. I know Calvin is trying to make their products seem cool but this was the first time I was consciously aware of a group of black people making me feel intimidated.

This realization surprised me, I often have a curiosity for other people and love hearing their stories. Sometimes I make up my own stories about them in my head. When was the last time you became aware of your own prejudice? What did you do to counter it?

Categories
Uncategorized

Growth of the value adding marketer

I’m pretty new to the marketing industry, whenever I start a new job I do a full on deep dive into the industry. This helps me understand what matters to our users and helps me advocate for quality products on their behalf. I’ve recently started a new job in an email marketing company called Campaign Monitor as a Quality Coach. Before starting this job I knew nothing about marketing. I feel like I’ve gotten myself up to speed now. One thing I’ve noticed that is growing in marketing is people talking about value adding marketing.

Now fundamentally marketing is about selling more product, it’s just part of the capitalistic world we live in. However the decent marketers are talking about value adding, they might not be calling it that but it’s amazing how well “being a decent person” can be for marketing.

Unfortunately Marketers and Sales People have a bit of a reputation for being a bit “fake”, non genuine and money oriented. I guess you kind of have to be inclined that way to survive in this industry. Good marketers seem to be focusing on keeping leads warm, generating content that connects with users and monitoring engagement. If a lead is showing potential it might be a good time to call. There are a lot of tools out there that help support this, especially around the monitoring/measuring.

My future predictor for marketing; in light of the data breach with facebook and Cambridge Analytics (article) I think ethics in marketing is going to be a big conversation soon. In stead of “how can I monitor engagement around X campaign”, I think marketers should be asking themselves “should I monitor this?”.

To anyone who is thinking about big data in their marketing, have a read of “weapons of math destruction, how big data increases inequality“.

Marketing seems to be an industry full of lots of change but I think the marketers who continue to add value will be the ones who continue to survive. The tools will change but the goal will remain the same.