I started a #100DaysOfLinkedIn Marketing Campaign 45 days ago. The original goal was to see if I could message every single one of my connections that I’ve never spoken to and to see if I could add value. It’s actually morphed a bit since then. One of the biggest things I’ve changed is changing my… Continue reading Going from I to You in marketing
Category: Marketing
Awesome Marketing with Edward Zia
Today I had the opportunity to participate in Edward’s Awesome marketing course. It was a full day workshop with 15 people. The energy was high and the conversations were awesome. A small workshop like this is great for networking and learning from a bunch of key influencers who are struggling with similar problems in growing… Continue reading Awesome Marketing with Edward Zia
Orders of Communication
Have you ever wanted to ask a large group of people their thoughts on a particular topic? Maybe you want to know what the 2000+ members of the Sydney Testers meetup group want to get out of the group? Was your first thought to create a poll or send out a survey? I bet you… Continue reading Orders of Communication
Lessons in Sales: Naked Wines
Naked wines is a new wine distributor in the Australian Market. Some of their sales are a little sneaky but I personally don’t mind. This is a story of how I’ve excused their sneakiness and bought more product. It started with a survey We all love a survey, especially if it’s a personality test. I… Continue reading Lessons in Sales: Naked Wines
#100DaysOfLinkedIn Challenge
I have nearly 1400 contacts on LinkedIn, a lot of them I’ve never spoken too. So I thought I would go on a 100 days of LinkedIn challenge to see if I could add value to every one in my network who I haven’t spoken to recently. I’m calling it #100DaysOfLinkedIn. I’m already up to… Continue reading #100DaysOfLinkedIn Challenge
Hop Nation & Two Birds breweries
I was in Melbourne for a conference yesterday. I arrived during the weekend and I spent my Sunday evening exploring two local breweries and tasting craft beer. It was an awesome way to spend a Sunday in my mind. The first one on my list was Hop Nation. Second was Two Birds. This blog will… Continue reading Hop Nation & Two Birds breweries
Lessons in Branding : HelloFresh
In a world of time poor families and social media every where; HelloFresh is nailing their branding. I got my first HelloFresh box this morning. I really like the idea; a food subscription with fresh ingredients delivered to your door with recipes to make for easy meal prep at home. I think their branding is… Continue reading Lessons in Branding : HelloFresh
Personal Branding
Warning: This blog contains promotional content. Personal branding is all about that, what else did you expect? We had a pretty awesome CV clinic for Sydney Testers yesterday held at Opus Recruitment Solutions. Barry Smith and Mike Hollowbread specialise in recruitment for software testers and went through their pointers for CVs. These guys see a lot… Continue reading Personal Branding
Good morning World, what offends you today?
Ah the internet… is it just me or a things getting angrier lately? Sometimes I can see how the internet makes people angry. E.G. there is a bit of a Uncle Bob vs Sarah Mei thing happening on twitter over how the word craftsman isn’t inclusive. I think it’s a reasonable point to raise, I’ve… Continue reading Good morning World, what offends you today?
Feed a Starving Crowd – marketing training overview
Last week on Friday I attended a 1 day workshop run by Robert Coorey author of Feed a Starving Crowd. Rob’s book is full of marketing tactics, 147 of them require no advertising budget. This course was run by Zambesi; a learning platform targeting entrepreneurs learning from people with skin in the game. Each workshop is limited… Continue reading Feed a Starving Crowd – marketing training overview