I recently was asked about recommendations for learning about test strategies. Here are my sample strategies: A Mobile app Test Strategy A Marketing Strategy a strategy doesn’t have to be a big giant document. It starts as an idea in your head and you have to get other people on board as part of that… Continue reading That elusive Test Strategy
Category: Marketing
Buddha in Testing: Chapter 5
At the end of Buddha in Testing, Pradeep asks the reader to co-author the next chapter with him. So this blog post is my attempt at writing part of Chapter 5 of this book: What is the chaos that surrounds you in testing? Write now, during the pandemic a lot of people have been made… Continue reading Buddha in Testing: Chapter 5
Marketing; measuring your impact
In a previous marketing blog post; I talk about how eyeballs/views are king. This blog post is a follow up and is a deep dive into how you can measure your impact. Using real life examples from my own marketing adventures. WordPress + Jetpack Analytics I published a blog post full of Software Testing career… Continue reading Marketing; measuring your impact
Technical tips for Software Testers
My software testing career tips series on Youtube is going well. So well in fact that I need to break out and collect the 4 part mini series on technical skills into it’s own blog post here. Part 1: learn command line Nothing will impress you colleagues more than your technical prowess with the command… Continue reading Technical tips for Software Testers
My Social Media Marketing Strategy
On Sunday I’ll be Interviewing Manoj Kumar who’s a Principal Consultant at ThoughtWorks & a Selenium Conf Organiser. And I was chatting to Manoj about my marketing strategy as a tester. I’ve been fascinated about marketing (more than learning about test automation tools) and this blog post is a reflection on that strategy. Marketing is… Continue reading My Social Media Marketing Strategy
Personal Branding: The Business Card
I had my second iteration of my business cards turn up today. I’m extremely pleased with how they turned out. The first iteration is the white one at the top, it’s functional but plain. The second iteration is 80% recycled paper and is more on brand. This blog post is a reflection on all of… Continue reading Personal Branding: The Business Card
70 days into #100DaysOfLinkedIn
Wow, I’m two thirds of the way through my #100DaysOfLinkedIn marketing campaign. Here is an update of how I’ve adapted and grown over that time. You can read up on the launch of the campaign and a halfway through update too. 2200 connections Before starting this campaign, I had 1400 connections. I’ve now see this… Continue reading 70 days into #100DaysOfLinkedIn
Going from I to You in marketing
I started a #100DaysOfLinkedIn Marketing Campaign 45 days ago. The original goal was to see if I could message every single one of my connections that I’ve never spoken to and to see if I could add value. It’s actually morphed a bit since then. One of the biggest things I’ve changed is changing my… Continue reading Going from I to You in marketing
Awesome Marketing with Edward Zia
Today I had the opportunity to participate in Edward’s Awesome marketing course. It was a full day workshop with 15 people. The energy was high and the conversations were awesome. A small workshop like this is great for networking and learning from a bunch of key influencers who are struggling with similar problems in growing… Continue reading Awesome Marketing with Edward Zia
Orders of Communication
Have you ever wanted to ask a large group of people their thoughts on a particular topic? Maybe you want to know what the 2000+ members of the Sydney Testers meetup group want to get out of the group? Was your first thought to create a poll or send out a survey? I bet you… Continue reading Orders of Communication