I had my second iteration of my business cards turn up today. I’m extremely pleased with how they turned out. The first iteration is the white one at the top, it’s functional but plain. The second iteration is 80% recycled paper and is more on brand. This blog post is a reflection on all of […]
Category Archives: Marketing
70 days into #100DaysOfLinkedIn
Wow, I’m two thirds of the way through my #100DaysOfLinkedIn marketing campaign. Here is an update of how I’ve adapted and grown over that time. You can read up on the launch of the campaign and a halfway through update too. 2200 connections Before starting this campaign, I had 1400 connections. I’ve now see this […]
Going from I to You in marketing
I started a #100DaysOfLinkedIn Marketing Campaign 45 days ago. The original goal was to see if I could message every single one of my connections that I’ve never spoken to and to see if I could add value. It’s actually morphed a bit since then. One of the biggest things I’ve changed is changing my […]
Awesome Marketing with Edward Zia
Today I had the opportunity to participate in Edward’s Awesome marketing course. It was a full day workshop with 15 people. The energy was high and the conversations were awesome. A small workshop like this is great for networking and learning from a bunch of key influencers who are struggling with similar problems in growing […]
Orders of Communication
Have you ever wanted to ask a large group of people their thoughts on a particular topic? Maybe you want to know what the 2000+ members of the Sydney Testers meetup group want to get out of the group? Was your first thought to create a poll or send out a survey? I bet you […]
Lessons in Sales: Naked Wines
Naked wines is a new wine distributor in the Australian Market. Some of their sales are a little sneaky but I personally don’t mind. This is a story of how I’ve excused their sneakiness and bought more product. It started with a survey We all love a survey, especially if it’s a personality test. I […]
#100DaysOfLinkedIn Challenge
I have nearly 1400 contacts on LinkedIn, a lot of them I’ve never spoken too. So I thought I would go on a 100 days of LinkedIn challenge to see if I could add value to every one in my network who I haven’t spoken to recently. I’m calling it #100DaysOfLinkedIn. I’m already up to […]
Hop Nation & Two Birds breweries
I was in Melbourne for a conference yesterday. I arrived during the weekend and I spent my Sunday evening exploring two local breweries and tasting craft beer. It was an awesome way to spend a Sunday in my mind. The first one on my list was Hop Nation. Second was Two Birds. This blog will […]
Lessons in Branding : HelloFresh
In a world of time poor families and social media every where; HelloFresh is nailing their branding. I got my first HelloFresh box this morning. I really like the idea; a food subscription with fresh ingredients delivered to your door with recipes to make for easy meal prep at home. I think their branding is […]
Personal Branding
Warning: This blog contains promotional content. Personal branding is all about that, what else did you expect? We had a pretty awesome CV clinic for Sydney Testers yesterday held at Opus Recruitment Solutions. Barry Smith and Mike Hollowbread specialise in recruitment for software testers and went through their pointers for CVs. These guys see a lot […]